Stop Selling. Start Attacting.

account executives sales leaders sales training tips Jul 09, 2024

Only 1.2% of salespeople truly get this approach. 
And honestly? It's a game-changer.

I've watched so many salespeople spin their wheels trying to force deals that just aren't meant to be. And honestly? It's exhausting.

Here's the real deal: Whether you're selling software, consulting, or anything in between, there's a smarter way to approach clients.

Stop chasing. Start attracting.

Think about it like dating. Nobody wants someone desperately trying to convince them they need something. It's awkward, right?

Instead, imagine this scenario:
A potential client says everything's going great. 
Instead of pushing, try saying: 
"Sounds like you've got things under control. 
If that's the case, we might not be the right fit right now. 
Am I missing something?"

Two things typically happen:
- They'll agree - and you save yourself weeks of pointless follow-ups
- They'll open up and share what's REALLY going on

The magic happens when you remove the pressure. 
When you show you're genuinely interested in solving their problem - not just making a sale.

Confidence is attractive. 
Desperation? Total turnoff.

Your job isn't to create problems. It's to understand if you can genuinely help.

Trust me, this approach feels weird at first. But it works.